Hiring at scale often creates pressure on both time and quality, especially when teams are working across multiple roles, locations, and stakeholders. This is where hiring enablement starts to make a real difference, giving teams the structure and support needed to move faster without losing consistency. For one major international retailer, this was starting to slow things down.
In just 8 weeks, they were able to generate £974,800 in measurable TA value using Poetry, without increasing headcount or adding complexity to their process.
The Challenge
The issue wasn’t a lack of effort, more about how that effort was being spent. Recruiters were spending significant time creating job adverts, outreach, and interview materials, often repeating the same work across roles and teams. Naturally, this led to inconsistencies in quality and also made it difficult to gauge what was actually driving results.
The Approach
By introducing Poetry into their workflow, the team moved away from starting from scratch each time. Playbooks were used to generate complete, role-specific asset packs in seconds, using company data and role context to ensure everything remained relevant and on-brand.
Over the course of 8 weeks, this resulted in 4,973 assets being created, supported by 170 playbooks, and more than 389 hours of manual work being removed from the process.
The Impact of Hiring Enablement
The biggest shift wasn’t just speed, but consistency. Outputs were aligned across teams, outreach became more effective, and sourcing improved through better use of data and structure. This allowed the team to focus more on engaging candidates rather than creating content.
Adoption played a key role, with 79% of users actively using the platform within the first 8 weeks, alongside full leadership buy-in. Content engagement also increased to 62%, significantly higher than typical benchmarks.
Why It Matters
What this case highlights is that recruitment enablement isn’t about adding another layer of technology, but about removing inefficiencies that already exist. When processes are streamlined and supported properly, the impact is both operational and commercial.
In this case, that translated into £974,800 of value created in just 8 weeks, alongside a more consistent and scalable way of hiring.
The Result
The team achieved faster, more consistent, and more measurable hiring at scale, without increasing headcount, simply by changing how the work was done.
