Employer Value Proposition (EVP) Solution

With Poetry’s EVP solution you can define the unique set of benefits employees receive in return for their skills and experience. This solution allows HR or Recruitment teams to attract and retail clients by clearly communicating your company’s unique offerings.

What is Poetry’s EVP Solution?

Poetry’s EVP solution helps HR and Recruitment teams go beyond a one-size-fits-all message. Instead of pushing the same promise to every candidate, you can shape your Employer Value Proposition around what different audiences really care about.

By tailoring your EVP to specific talent personas, this solution ensures the right message hits the right candidate, automatically and everywhere.

With our solution, you can:

Define Your Core EVP: Clarify the unique set of benefits employees receive in return for their skills and experience.
Customise Messaging by Persona: Flip your EVP for engineers, marketers, salespeople and more. No more generic copy.
Improve Talent Attraction and Retention: Align your company’s offering with what top talent actually wants.
Deliver at Scale: Use generative AI to roll out persona-specific messaging across all your recruitment channels.